Olivia Vanderwal By Olivia Vanderwal • November 21, 2017

Building the “Right” Reputation

Building a reputable company may seem easy to an individual. But success is never built upon a sole person’s mindset. There are many courses of actions and implementations that a company needs to check off their list to build the “right” reputation.

Building a Brand:

The best way to get your company noticed is through marketing your brand. Build a team of creative minds, with different backgrounds and a similar vision for your company and watch your brand grow exponentially.

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With social media taking over the way society perceives things and receives information, there are now more platforms than ever available to reach an audience. Maintaining a regular online presence is key to gaining engagement as well as awareness. Holding online campaigns and contests increases follower activity with your brand and in turn, keeps your fans happy.

However, a brand doesn’t only revolve around its external reach, but also around the internal gears that run the show. If employees genuinely have positive things to say about the company they work for – not because they have to but because they want to – then it reflects in the way a company runs, as well as in the content being marketed. It’s really as simple as a little flexibility and pizza lunches.

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Communication: Keep Your Clients in the Loop

Every company experiences highs and lows, busy and lull periods. Your first instinct is to silently push through, but the reality is that silence only ever makes people ask questions. Your partnership with clients is like any relationship.

When you lose communication, you leave room for false assumptions – especially if you are unable to deliver to par on a commitment. It’s much better to keep them along for the ride rather than to do damage control when all is said and done.

Hey, who knows… your client may even have an idea on how to make things better for the both of you - a little thing called compromise.

Growth

One of the most important components to building the right reputation in the business world is your ability to grow as a company. Not just in size, but with the ever-changing needs of clients and as time passes. Your clients expect you to be current. Staying stagnant can feel comfortable, but adaption is crucial when change is inevitable.

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Separate from your Competition: Providing Quality Services

You’re always going to have someone competing to be better than you in your industry. But what's great about that is that everyone is constantly feeding off of each other’s success, and innovating something new. It’s how the world continues to progress – almost too fast to keep up sometimes.

To gain respect in your industry, you have to dare to be different. Go where no one has gone before. It’s great to feed off of competition, but what separates you from them? What makes you unique? It’s one thing to provide services everyone else does, it’s another to provide quality and real change. Standing out is crucial for success.

All of these components of business practice are important to remember. The purpose of having a business is to make people happy – to provide what they couldn’t do for themselves. Happy people equals a reputable brand.